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'the future of TOURISM', a Club of Amsterdam Conference, 31.05.2007, Amsterdam |
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Written by Prof. Dr. Joachim Willms [Managing Director]
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The conference
language is English.
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Joachim
Willms,
Managing Director, Tourism Futures Institute:
The Future Trends in Tourism: Global Perspectives
The futures of tourism are drawing an immens diverse global picture with
radical changes of traditonal situations and even conflictive development
streams. Focussing on the major challenges which tourism societies (visitors
and visited) will have to face, one can already identify some slowly but
steady trends in global tourism: (1) the "Climate Change Challenge"
regarding and facing political and societal reactions; (2) the "Ageing
Europe Dilemma" with a silver-surfer generation in population-skrinking
and wealth-decling Europe; (3) the "Asian Empowering" that leads
to a growing importance of Asia as sources of and destinations for international
tourism; (4) the "CU soon, my friend!" tourism stream where
migrants, their friends and relatives (VFRTourism) are the driving forces.
Wybren
Meijer,
Futureconsult:
Main Drivers in the Future of Tourism
Imagine all kinds of travel increasing in speed and size and decreasing
in price. Imagine frequent space tourism. Imagine huge low-budget Easyjet
and Ryanair A380's with huge masses of Brazilian, Russian, Indian and
Chinese tourists. Imagine global flight movements doubling in ten years
and perhaps doubling the greenhouse effect. Imagine the BRIC-tourists
scrambling for authenticity in Amsterdam, Venice, Rome and Paris because
their own country has nothing but dull modernism. Imagine the centers
of these cities becoming nothing more than Disneyland-like resorts, left
by the original inhabitants because of tourist traffic overkill. Imagine
tourist organisations creating specific and diverse products for all postmodernist
interests and lifestyle varying from a Jesus-night in Bethlehem until
a virtual bungeejump from the Petronas Towers. Imagine putting up your
helmet visiting the 'Verdun Live Trenches' because of the upcoming 'Experience'
trend in museums and tourism.
On behalf of several clients
the consultants of Futureconsult explored the main drivers of the future
of tourism. Tourism is a very dominant market force in development.
This speech will tell you some directions and an idea of why and how
tourism will change.
Martin
Nydegger,
Director, Switzerland Tourism, The Netherlands:
Switzerland's reaction to the climate change
challenge
The climate change is reality and increasingly
studied and discussed by scientists, media and society. Global warming
is not only fact but also apparently human related and gives the alpine
tourism industry a tough time. Switzerland Tourism started 2 years ago
to explore how climate changes might influence our tourism. Since then,
it has never stopped becoming a popular topic and both solutions and
options are being eagerly presented by the rules: "The first one
gets the fame". Switzerland Tourisms has now taken two steps back,
in order to get a helicopter view over the situation instead reacting
too quickly to these complex phenomena.
Dominique
Decard,
Amadeus Activities & Entertainment
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18:30 - 19:00
Registration
19:00
- 20:00
Introduction
by our Moderator
Joep
Dirven, Partner & Consultant,
X-markt
Part I:
Joachim
Willms,
Managing Director, Tourism Futures Institute:
The Future Trends in Tourism: Global Perspectives
Wybren
Meijer,
Futureconsult:
Main Drivers in the Future of Tourism
Martin
Nydegger,
Director, Switzerland Tourism, The Netherlands:
Switzerland's reaction to the climate change
challenge
Dominique
Decard,
Amadeus Activities & Entertainment
20:00 - 20:30
Coffee break with
drinks and snacks.
20:30 - 21:15
Part II:
Open discussion
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Joachim
Willms
Managing Director, Tourism Futures Institute
| 1988 |
MA
Degree in Human Geography after studies at the Universities of Heidelberg,
Aachen and Göttingen |
| 1998 |
PhD
(Dr. rer. nat) in Human Geography at the University of Göttingen |
| 1994
- 2002 |
Founder
and CEO of "ett - encounters, travels & tours", a
tour operator specialised in natural and cultural heritage tourism
(FIT & GT) in South-East Asian, Australian and Oceania Destinations |
| 1994
- 1998 |
Assistant
Professor for Tourism Management and Tourism Geography at the University
for Applied Sciences ISM (International School of Management, Dortmund,
Germany) |
| 1998
- 2006 |
Full
Professor for Tourism & Leisure Management and Tourism Geography
at the ISM |
| 2001
- 2006 |
Vice
Dean of the ISM |
| 2002
- 2005 |
Provisional
Dean of the ISM |
| 2005
- today |
Reader
(Lecturer) in Tourism; Founder and Managing Director of the Tourism
Futures Institute (Website:www.tourism-futures.org); research interests:
the natural, environmental and societal conditions of the futures
of tourism |
www.tourism-futures.org
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Wybren
Meijer
Futureconsult
Wybren Meijer studied International Relations (BA/MSc) and Policy and
Governance (BA/MSc) at the University of Amsterdam and the University
of Sussex (UK). He works as a consultant at the Futureconsult Scenarioplanning
office in Amsterdam. At this position he developed scenario studies and
moderations for government institutions, NGO's, companies, political parties,
schools and ministries.
www.futureconsult.nl
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Martin Nydegger
Director, Switzerland Tourism, The Netherlands
Executive MBA
After an initial apprenticeship in mechanics, Martin changed directions
and studied tourism in the Engadine valley. He then gained practical
work experience (traineeship) in Botswana and India. After graduation
he worked for 9 years in the alpine Destination of Engadin/Scuol, two
years in Marketing and seven years as director of the tourism destination,
which contains ten villages, a spa centre and several mountain railways.
During the last two years he obtained an Executive MBA at the Glasgow
Strathclyde University. In June 2005, Martin joined Switzerland Tourism
and is currently running its Amsterdam office, being responsible for
leisure tourism in the Netherlands and business related tourism in whole
Benelux. He is married with a lovely Indian woman and they have a 6
months old son.
www.myswitzerland.com
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Dominique Decard
Amadeus Activities & Entertainment
www.amadeus.com
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Joep Dirven
Partner & Consultant, X-markt
Since 2000, Joep Dirven an active partner/consultant
in marketing, sales and operational related assignments, at X-markt
based in Amsterdam. The majority of his contractors are multinational
companies in the Netherlands P&O Ferries, Whitbread plc, OAD, Accor-hotels
amongst others. Prior to X-markt Joep worked as a consultant at lagroup,
Leisure & Arts Consulting, also based in Amsterdam. He completed
Harvard University post-graduate Marketing and TIAS with a Master degree
in Marketing. Prior to this he finished a B.A. in Maastricht (hotelschool)
on Tourism & marketing. Joep had, amongst various marketing and
interim management projects, special streaming-media content assignments
and customer loyalty projects. He simultaneously worked on other projects,
for leading leisure companies, involving marketing-advice location-analysis
and hands-on implementation of strategic marketing planning. Before
he joined lagroup he worked, at Center Parcs in several positions, such
as senior consultant leisure.
www.x-markt.com
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