Nova Scotia's Annual Tourism Plans  

   2007 Tourism Plan (PDF)

  Other Tourism Plans:

• 2006 Tourism Plan (PDF)

• 2005 Tourism Plan (PDF)

• 2004 Tourism Plan (PDF)

• 2003 Tourism Plan (PowerPoint)

• Integrated Tourism Plan 2002 (PDF)

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Long-Term Plans

Long-Term Marketing Plan 2004

Developed by the Tourism Partnership Council in 2004, this plan provides a broad strategy along with the guiding principles for marketing Nova Scotia as a travel destination.  The long-term marketing plan has four overriding objectives and nine key strategies that include a range of marketing concepts. 

Click here to download the Executive Summary (PDF).

Long-Term Product Development Plan 2001

Developed by the Tourism Partnership Council in 2001, the long-term product development plan provides details on key product strengths and opportunities for development.

Click here to download the plan (PDF).

 Tourism Strategy 2000

Although the environment we live in has changed significantly, the major elements of the Tourism Strategy are still intact with our long-term goals of industry growth, sustainability of our tourism industry, and contributing economically to the quality of life for all Nova Scotians.  The strategy was developed based on extensive industry consultations held throughout the province.

Click here to download the Executive Summary (PDF)
Click here to download the full report (PDF)