Travel & Tourism Competitiveness Index
The World Economic Forum has launched the first-ever Travel and Tourism Index covering 124 countries around the world.
A cross-country analysis of the drivers of competitiveness in travel
and tourism will provide useful comparative information for making
business decisions and provide additional value to governments wishing
to improve their travel and tourism environments.
“The index is not a ‘beauty contest’, or a statement
about the attractiveness of a country. On the contrary, the index
measures the factors that make it attractive to develop the travel and
tourism industry of individual countries,” said Jennifer Blanke,
Senior Economist of the World Economic Forum.
| Rank |
Country / Economy |
Score |
Profile |
| 1 | Switzerland | 5,66 |  |
| 2 | Austria | 5,54 | |
| 3 | Germany | 5,48 | |
| 4 | Iceland | 5,45 | |
| 5 | United States | 5,43 | |
| 6 | Hong Kong SAR | 5,33 | |
| 7 | Canada | 5,31 | |
| 8 | Singapore | 5,31 | |
| 9 | Luxembourg | 5,31 | |
| 10 | United Kingdom | 5,28 | |
| 11 | Denmark | 5,27 | |
| 12 | France | 5,23 | |
| 13 | Australia | 5,21 | |
| 14 | New Zealand | 5,2 | |
| 15 | Spain | 5,18 | |
| 16 | Finland | 5,16 | |
| 17 | Sweden | 5,13 | |
| 18 | United Arab Emirates | 5,09 | |
| 19 | Netherlands | 5,08 | |
| 20 | Cyprus | 5,07 | |
| 21 | Belgium | 5,07 | |
| 22 | Portugal | 5,05 | |
| 23 | Norway | 5,04 | |
| 24 | Greece | 4,99 | |
| 25 | Japan | 4,99 | |
| 26 | Malta | 4,96 | |
| 27 | Ireland | 4,93 | |
| 28 | Estonia | 4,9 | |
| 29 | Barbados | 4,86 | |
| 30 | Taiwan, China | 4,82 | |
| 31 | Malaysia | 4,8 | |
| 32 | Israel | 4,8 | |
| 33 | Italy | 4,78 | |
| 34 | Tunisia | 4,75 | |
| 35 | Czech Republic | 4,75 | |
| 36 | Qatar | 4,71 | |
| 37 | Slovak Republic | 4,68 | |
| 38 | Croatia | 4,66 | |
| 39 | Mauritius | 4,63 | |
| 40 | Hungary | 4,61 | |
| 41 | Costa Rica | 4,6 | |
| 42 | Korea, Rep. | 4,58 | |
| 43 | Thailand | 4,58 | |
| 44 | Slovenia | 4,58 | |
| 45 | Chile | 4,58 | |
| 46 | Jordan | 4,52 | |
| 47 | Bahrain | 4,45 | |
| 48 | Jamaica | 4,41 | |
| 49 | Mexico | 4,38 | |
| 50 | Dominican Republic | 4,35 | |
| 51 | Lithuania | 4,34 | |
| 52 | Turkey | 4,31 | |
| 53 | Latvia | 4,31 | |
| 54 | Bulgaria | 4,31 | |
| 55 | Panama | 4,28 | |
| 56 | Uruguay | 4,28 | |
| 57 | Morocco | 4,27 | |
| 58 | Egypt | 4,24 | |
| 59 | Brazil | 4,2 | |
| 60 | Indonesia | 4,2 | |
| 61 | Serbia and Montenegro | 4,18 | |
| 62 | South Africa | 4,18 | |
| 63 | Poland | 4,18 | |
| 64 | Argentina | 4,18 | |
| 65 | India | 4,14 | |
| 66 | Georgia | 4,13 | |
| 67 | Kuwait | 4,08 | |
| 68 | Russian Federation | 4,03 | |
| 69 | Guatemala | 4 | |
| 70 | Botswana | 3,99 | |
| 71 | China | 3,97 | |
| 72 | Colombia | 3,96 | |
| 73 | Namibia | 3,95 | |
| 74 | Armenia | 3,93 | |
| 75 | Azerbaijan | 3,92 | |
| 76 | Romania | 3,91 | |
| 77 | El Salvador | 3,9 | |
| 78 | Ukraine | 3,89 | |
| 79 | Sri Lanka | 3,89 | |
| 80 | Tanzania | 3,86 | |
| 81 | Peru | 3,86 | |
| 82 | Kazakhstan | 3,81 | |
| 83 | Macedonia, FYR | 3,81 | |
| 84 | Gambia | 3,81 | |
| 85 | Trinidad and Tobago | 3,79 | |
| 86 | Philippines | 3,79 | |
| 87 | Honduras | 3,78 | |
| 88 | Vietnam | 3,78 | |
| 89 | Nicaragua | 3,76 | |
| 90 | Albania | 3,75 | |
| 91 | Mongolia | 3,72 | |
| 92 | Mauritania | 3,71 | |
| 93 | Algeria | 3,67 | |
| 94 | Zambia | 3,66 | |
| 95 | Moldova | 3,65 | |
| 96 | Cambodia | 3,64 | |
| 97 | Ecuador | 3,64 | |
| 98 | Kenya | 3,62 | |
| 99 | Venezuela | 3,62 | |
| 100 | Guyana | 3,56 | |
| 101 | Uganda | 3,56 | |
| 102 | Kyrgyz Republic | 3,54 | |
| 103 | Pakistan | 3,52 | |
| 104 | Bosnia and Herzegovina | 3,51 | |
| 105 | Mali | 3,5 | |
| 106 | Nepal | 3,49 | |
| 107 | Zimbabwe | 3,48 | |
| 108 | Suriname | 3,47 | |
| 109 | Bolivia | 3,46 | |
| 110 | Tajikistan | 3,46 | |
| 111 | Paraguay | 3,44 | |
| 112 | Madagascar | 3,44 | |
| 113 | Burkina Faso | 3,41 | |
| 114 | Malawi | 3,31 | |
| 115 | Nigeria | 3,3 | |
| 116 | Benin | 3,28 | |
| 117 | Ethiopia | 3,26 | |
| 118 | Cameroon | 3,25 | |
| 119 | Mozambique | 3,23 | |
| 120 | Bangladesh | 3,21 | |
| 121 | Lesotho | 3,12 | |
| 122 | Angola | 2,89 | |
| 123 | Burundi | 2,88 | |
| 124 | Chad | 2,68 | |
More about the WEF Travel and Tourism Competitiveness Index at the The World Economic Forum website here.