Travel & Tourism Competitiveness Index

The World Economic Forum has launched the first-ever Travel and Tourism Index covering 124 countries around the world.

A cross-country analysis of the drivers of competitiveness in travel and tourism will provide useful comparative information for making business decisions and provide additional value to governments wishing to improve their travel and tourism environments.

“The index is not a ‘beauty contest’, or a statement about the attractiveness of a country. On the contrary, the index measures the factors that make it attractive to develop the travel and tourism industry of individual countries,” said Jennifer Blanke, Senior Economist of the World Economic Forum.

Rank	Country / Economy	Score	Profile
1	Switzerland	5,66
2	Austria	5,54
3	Germany	5,48
4	Iceland	5,45
5	United States	5,43
6	Hong Kong SAR	5,33
7	Canada	5,31
8	Singapore	5,31
9	Luxembourg	5,31
10	United Kingdom	5,28
11	Denmark	5,27
12	France	5,23
13	Australia	5,21
14	New Zealand	5,2
15	Spain	5,18
16	Finland	5,16
17	Sweden	5,13
18	United Arab Emirates	5,09
19	Netherlands	5,08
20	Cyprus	5,07
21	Belgium	5,07
22	Portugal	5,05
23	Norway	5,04
24	Greece	4,99
25	Japan	4,99
26	Malta	4,96
27	Ireland	4,93
28	Estonia	4,9
29	Barbados	4,86
30	Taiwan, China	4,82
31	Malaysia	4,8
32	Israel	4,8
33	Italy	4,78
34	Tunisia	4,75
35	Czech Republic	4,75
36	Qatar	4,71
37	Slovak Republic	4,68
38	Croatia	4,66
39	Mauritius	4,63
40	Hungary	4,61
41	Costa Rica	4,6
42	Korea, Rep.	4,58
43	Thailand	4,58
44	Slovenia	4,58
45	Chile	4,58
46	Jordan	4,52
47	Bahrain	4,45
48	Jamaica	4,41
49	Mexico	4,38
50	Dominican Republic	4,35
51	Lithuania	4,34
52	Turkey	4,31
53	Latvia	4,31
54	Bulgaria	4,31
55	Panama	4,28
56	Uruguay	4,28
57	Morocco	4,27
58	Egypt	4,24
59	Brazil	4,2
60	Indonesia	4,2
61	Serbia and Montenegro	4,18
62	South Africa	4,18
63	Poland	4,18
64	Argentina	4,18
65	India	4,14
66	Georgia	4,13
67	Kuwait	4,08
68	Russian Federation	4,03
69	Guatemala	4
70	Botswana	3,99
71	China	3,97
72	Colombia	3,96
73	Namibia	3,95
74	Armenia	3,93
75	Azerbaijan	3,92
76	Romania	3,91
77	El Salvador	3,9
78	Ukraine	3,89
79	Sri Lanka	3,89
80	Tanzania	3,86
81	Peru	3,86
82	Kazakhstan	3,81
83	Macedonia, FYR	3,81
84	Gambia	3,81
85	Trinidad and Tobago	3,79
86	Philippines	3,79
87	Honduras	3,78
88	Vietnam	3,78
89	Nicaragua	3,76
90	Albania	3,75
91	Mongolia	3,72
92	Mauritania	3,71
93	Algeria	3,67
94	Zambia	3,66
95	Moldova	3,65
96	Cambodia	3,64
97	Ecuador	3,64
98	Kenya	3,62
99	Venezuela	3,62
100	Guyana	3,56
101	Uganda	3,56
102	Kyrgyz Republic	3,54
103	Pakistan	3,52
104	Bosnia and Herzegovina	3,51
105	Mali	3,5
106	Nepal	3,49
107	Zimbabwe	3,48
108	Suriname	3,47
109	Bolivia	3,46
110	Tajikistan	3,46
111	Paraguay	3,44
112	Madagascar	3,44
113	Burkina Faso	3,41
114	Malawi	3,31
115	Nigeria	3,3
116	Benin	3,28
117	Ethiopia	3,26
118	Cameroon	3,25
119	Mozambique	3,23
120	Bangladesh	3,21
121	Lesotho	3,12
122	Angola	2,89
123	Burundi	2,88
124	Chad	2,68

More about the WEF Travel and Tourism Competitiveness Index at the The World Economic Forum website here.

Country profiles