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Written by Joachim Willms [Managing Director]   


Kluane Regional Tourism Plan
The Kluane Tourism planning area includes a National Park, a UNESCO biosphere reserve, 3 communities, and a major highway corridor. The plan produced for the Yukon Government utilizes innovative and community-driven approaches, such as camera exercises, visioning workshops, and local researchers. The Kluane region is a popular area for tourists and recreationalists, offering world-class scenery and wilderness opportunities.

See more - download a Poster Plan (320kb PDF)

Yukon First Nations Tourism Association Marketing Plan
This 2001 plan provides the association with their first market development strategy. It gives focus and direction for the association's market development activities. The plan includes specific marketing tactics that are consistent with the needs and capabilities of the membersship, as well as the interests of visitors to the Yukon.

Read more - download the Executive Summary (240kb PDF)

Whitehorse Area Tourism Plan
Thie Whitehorse Chamber of Commerce hired us to create a plan that focused on developing a government, private and non-profit sector partnership to create a single integrated community tourism plan. The project team worked with a Steering Committee and used several innovative techniques including an individual picture taking exercise to foster group participation. The majority of recommendations and priorities for action have subsequently been implemented.

Strategic Plan for the Commemoration of the Klondike Gold Rush Era
This report outlines a strategic plan for commemorating a series of 100-year anniversaries in the Yukon in the 1990's. The strategy was developed with the input of a broad range of organizations, agencies and individuals throughout the Yukon. The input process culminated with a "retreat" workshop in May, 1993 to review and refine the principles and directions for the strategy.

Read more - download the Executive Summary (200kb PDF)

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