Written by Prof. Dr. Joachim Willms [Managing Director]
Tourism Review On-Line Magazine - VI/2007
25 June 2007
Dear readers
With the summer holiday approaching many tourists contemplate the way
they are going to spend their so-long-awaited leisure time. This year
however the direction of the travelers’ interests might be slightly
different - the new 7 wonders will be revealed to the world! Taj Mahal,
Stonehenge, or the Great Wall of China? Which is going to belong to the
wonder-full list? Which is going to enjoy the increased interest of
travelers and greater incomes from tourism? Let us wait and see. Our
current issue also focuses on the promotion strategies in the spa
industry as well as the peculiarities of destination branding. What
should be different when promoting New York City or a new type of polo
shirt? What do we need to be aware of? Let us learn from the experts
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