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3rd ADVANCES IN TOURISM MARKETING CONFERENCE, Bournemouth, UK, 06.-09.09.2009 PDF Print E-mail
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Written by Joachim Willms [Managing Director]   


Marketing Innovations for Sustainable Destinations:
Operations, Interactions, Experiences
6-9 September 2009, Bournemouth (United Kingdom)

Conference Aim
Following the success of the previous two conferences in Mugla (Turkey, 2005) and Valencia (Spain, 2007), we are delighted to announce that the 3rd Advances in Tourism Marketing Conference (ATMC) will be hosted by the International Centre for Tourism & Hospitality Research at Bournemouth University (UK) in 2009. This third ATMC conference aims to explore, analyze, and evaluate the state of the art in tourism marketing from an international perspective and bring together academic researchers, policy makers and practitioners, and provide a forum for the discussion and dissemination of themes related to the tourism system under a marketing approach.

 Conference Themes

This conference seeks to encourage critical discussion on a number of contemporary themes relating to innovative marketing operations, interactions and experiences and the means by which each contributes to the sustainable development of destinations. Under the theme of Operations submissions are invited that challenge existing paradigms and explore critically current conventions and modus operandi and the means by which they remain valid in the changing destination marketplace. The combined forces of growing competition, changing patterns of consumption and slowing economic growth in much of the world, suggest that the next decade will provide a challenging environment for marketing practitioners as well as a stimulating research setting for academics to scrutinise operational practice. In particular, this theme invites submissions that explore the marketing system more broadly and the increasing complexity of its networks, interactions and relationships, and underlying theoretical constructs upon which marketing operations are derived.

The second theme, that of Interactions, invites submissions that investigate the dynamic nature of relationships and encounters existing within destinations and the influence and impact marketing operations and practices can have on them. Particular attention is drawn to the host community and the role they play in the marketing of destinations generally and their contribution to the destination experience more specifically via their interaction with visitors.
The final theme, that of Experiences, seeks to develop further the concept of the Experience Economy and aims to introduce many of the emerging concepts, ideas and practices more common in other sectors to the specific management of destinations. This may include the design, co-creation and delivery of memorable experiences, the role of destination stakeholders in experience creation, analysis of the elements of the visitor experience, the use of stories, dramas narratives, symbols and meanings and the means by which experiential marketing appeals to the senses, emotions and values.

Conference Tracks
The conference organisers, therefore, invite paper submissions on one or more of the following:
1. Marketing systems, processes and operations
2. Organisational learning
3. Marketing partnerships and networks
4. Marketing channels
5. Collaboration marketing
6. eTourism and online marketing
7. Decision making and buyer behaviour
8. Advertising and promotion
9. Branding
10. Host encounters and consumer emotions
11. Co-creation and experience marketing
12. Marketing cultures
13. Research paradigms and methodologies
14. Innovative destination practices
15. Retail Tourism Experience

The conference is organised by:
International Centre for Tourism & Hospitality Research, Bournemouth University, United Kingdom
In collaboration with:
University of València, Spain
University of Otago, New Zealand
Mugla University, Turkey
University of Maribor, Slovenia
United Nations World Tourism Organization
GoodFellow Publishers Limited
In association with:
Hong Kong Polytechnic University
Victoria University, Australia
University of South Australia
University of Aveiro, Portugal
Chartered Institute of Marketing Travel Industry Group
Commonwealth Tourism Centre, Malaysia
Travel Daily News
Bournemouth Tourism
Poole Tourism
South West Tourism
Emerald Publishing

Guideline for Authors
The official language of the conference is English. All submitted papers must represent original research that has not been presented in other conferences or published in any journal. All submissions must be in electronic form, following the instructions of the website “paper submission”.
The selection of papers will be made in accordance with a double-blind review process based on international standards. The review process of the conference will be under the responsibility of the co-chairs and the scientific committee.
An essential requirement is to focus on the conference theme. The scientific committee reserves the right to reject the papers that are not scientifically sound or are not in line with the submission specifications/guidelines.
Selection criteria include theoretical and empirical significance, methodological soundness, technical competency, and logical clarity. Notification of acceptance and reviewers’ comments will be sent to the authors via e-mail by 28 March 2009.
Outstanding papers will be evaluated for publication in one of three journal special issues, namely the International Journal of Tourism Research, Tourism Economics and Anatolia, and an edited book which will be published prior to the conference and which will be distributed to all delegates at registration. At least one person must attend the conference for the final acceptance, and be registered by the ‘early registration’ deadline.

All submissions should be emailed to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Full Paper Submission Format
This conference operates a double-blind reviewing process whereby the Reviewer is not aware of the Author's identity. In order to facilitate this please follow the instructions below very carefully:
1. Ensure your submission does not contain any direct reference to you or your co-authors.
2. Your submission must contain two title pages:
• The first title page must list the full title and names and affiliations of all authors. Give the full address, including email, telephone and fax, of the author for all future correspondence and amendments.
• The second title page must contain the full title and up to six keywords only.

3. The language of the conference is English.
4. All submissions must have a margin of 3cm all round. Illustrations and tables must be on separate sheets, and not be incorporated into the text.
5. Papers submitted should be between 4,000 to 5,000 words (including references).
6. All submissions should be emailed to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Reference style
References should be quoted in the text as name and year within brackets and listed at the end of submissions alphabetically. Where reference is made to more than one work by the same author published in the same year, identify each citation in the text as follows: (Collins, 1998a), (Collins, 1998b). Where three or more authors are listed in the reference list, please cite in the text as (Collins et al., 1988)

All references must be complete and accurate. Online citations should include date of access. If necessary, cite unpublished or personal work in the text b
Beaver H,

All references must be complete and accurate. Online citations should include date of access. If necessary, cite unpublished or personal work in the text but do not include it in the reference list. References should be listed in the following style:
Beaver H, Kettler P, Scholes M. 1970. The association between market determined and accounting determined risk measures. Accounting Review 45 (3):654-682.

Drucker P. 1992. Managing for the Future. Butterworth-Heinemann: Oxford.

Upload each figure as a separate file in either .tiff or .eps format, with the lead author's name, the figure number and the top of the figure indicated. Compound figures e.g. 1a, b, c should be uploaded as one figure. Tints are not acceptable. Lettering must be of a reasonable size that would still be clearly legible upon reduction, and consistent within each figure and set of figures. Where a key to symbols is required, please include this in the artwork itself, not in the figure legend. All illustrations must be supplied at the correct resolution:
• Black and white and colour photos - 300 dpi
• Graphs, drawings, etc - 800 dpi preferred; 600 dpi minimum
• Combinations of photos and drawings (black and white and colour) - 500 dpi

Tables should be part of the main document and should be placed after the references. If the table is created in excel the file should be uploaded separately.

Deadlines and Conference Fees
Conference deadlines: Online papers submission deadline         1 February 2009
Acceptance/rejection deadline                                                  18 March 2009
Early registration deadline                                                        01 May 2009
Registration deadline                                                                15 July 2009
ATMC 2009                                                                              6 - 9 September 2009
Conference fees:
Early registration deadline (up to 1 May 2009): € 350
Registration deadline (after 1 May 2009): € 435
PhD Student registration: € 270

Scientific Committee
Maria Alvarez, Bogazici University, Turkey
Magda Antonioli, Bocconi University, Italy
Rodolfo Baggio, University of Queensland, Australia
Adam Blake, Bournemouth University, United Kingdom
Dimitrios Buhalis, Bournemouth University, United Kingdom
Enrique Bigné, University of Valencia, Spain
Graham Brown, University of South Australia, Australia
Cihan Cobanoglu, University of Delaware, United States of America
Chris Cooper, Nottingham University, United Kingdom
Carlos Costa, University of Aviero, Portugal
Geoffrey Crouch, La Trobe University, Australia
Alain Decrop, University of Namur, Belgium
Larry Dwyer, University of New South Wales, Australia
John Ensor, Napier University, United Kingdom
Daniel R. Fesenmaier, Temple University, United States of America
John Fletcher, Bournemouth University, United Kingdom
Isabelle Frochot, Université de Savoie, France
Ulrike Gretzel, Texas A&M University, United States of America
Ernie Heath, University of Pretoria, South Africa
Leo Jago, Victoria University, Australia
Brian King, Victoria University, Australia
Bob McKercher, Hong Kong Polytechnic University, China
Eduardo Parra López, University de La Laguna, Spain
Mike Morgan, Bournemouth University, United Kingdom
Fevzi Okumus, University of Central Florida, United States of America
Arie Reichel, Ben Gurion University of the Negev, Israel
Mike Peters, Innsbruck University, Austria
Ashok Ranchhod, Southampton Solent University, United Kingdom
Peter Schofield, University of Salford, United Kingdom
John Swarbrooke, Cesar Ritz Colleges, Switzerland
David Telfer, Brock University, Canada
Cevat Tosun, Mustafa Kemal University, Turkey
Steve Wanhill, Bournemouth University, United Kingdom
Harry Timmermans, Eindhoven University of Technology, Netherlands

Confirmed Keynote Speakers
Kaye Chon, Hong Kong Polytechnic University, China SAR
Tim Coles, Exeter University, United Kingdom
Christine Ennew, Nottingham University, United Kingdom
Jean Marc Flambert, Sri Lanka Tourist Board, Sri Lanka
Simon Hudson, University of Calgary, Canada
Peter Keller, Former CEO, Swiss Tourist Board, Switzerland
Geoffrey Lipman, UN World Tourism Organization
Victor Middleton, Independent Consultant, United Kingdom
Luiz Moutinho, University of Glasgow, United Kingdom
Alan Fyall, Bournemouth University, United Kingdom
Luisa Andreu, University of Valencia, Spain
Juergen Gnoth, University of Otago, New Zealand
Metin Kozak, Mugla University, Turkey
Sonja Sibila Lebe, University of Maribor, Slovenia

Further Details:
If you are interested in participating in this conference please forward your expression of interest to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or fax ATMC2009 on 00 44 1202 965228.
Further information regarding the conference and a registration form can be found at:

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