Conference Aim
Following the success of the previous two conferences in Mugla (Turkey, 2005) and Valencia (Spain, 2007), we are delighted to announce that the 3rd Advances in Tourism Marketing Conference (ATMC) will be hosted by the International Centre for Tourism & Hospitality Research at Bournemouth University (UK) in 2009. This third ATMC conference aims to explore, analyze, and evaluate the state of the art in tourism marketing from an international perspective and bring together academic researchers, policy makers and practitioners, and provide a forum for the discussion and dissemination of themes related to the tourism system under a marketing approach.

 Conference Themes

Guideline for Authors
The official language of the conference is English. All submitted papers must represent original research that has not been presented in other conferences or published in any journal. All submissions must be in electronic form, following the instructions of the website “paper submission”.
The selection of papers will be made in accordance with a double-blind review process based on international standards. The review process of the conference will be under the responsibility of the co-chairs and the scientific committee.
An essential requirement is to focus on the conference theme. The scientific committee reserves the right to reject the papers that are not scientifically sound or are not in line with the submission specifications/guidelines.
Selection criteria include theoretical and empirical significance, methodological soundness, technical competency, and logical clarity. Notification of acceptance and reviewers’ comments will be sent to the authors via e-mail by 28 March 2009.
Outstanding papers will be evaluated for publication in one of three journal special issues, namely the International Journal of Tourism Research, Tourism Economics and Anatolia, and an edited book which will be published prior to the conference and which will be distributed to all delegates at registration. At least one person must attend the conference for the final acceptance, and be registered by the ‘early registration’ deadline.

All submissions should be emailed to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

• The first title page must list the full title and names and affiliations of all authors. Give the full address, including email, telephone and fax, of the author for all future correspondence and amendments.

• The second title page must contain the full title and up to six keywords only.

3. The language of the conference is English.
4. All submissions must have a margin of 3cm all round. Illustrations and tables must be on separate sheets, and not be incorporated into the text.
5. Papers submitted should be between 4,000 to 5,000 words (including references).
6. All submissions should be emailed to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Reference style
References should be quoted in the text as name and year within brackets and listed at the end of submissions alphabetically. Where reference is made to more than one work by the same author published in the same year, identify each citation in the text as follows: (Collins, 1998a), (Collins, 1998b). Where three or more authors are listed in the reference list, please cite in the text as (Collins et al., 1988)

All references must be complete and accurate. Online citations should include date of access. If necessary, cite unpublished or personal work in the text b
Beaver H,

All references must be complete and accurate. Online citations should include date of access. If necessary, cite unpublished or personal work in the text but do not include it in the reference list. References should be listed in the following style:
Beaver H, Kettler P, Scholes M. 1970. The association between market determined and accounting determined risk measures. Accounting Review 45 (3):654-682.

Drucker P. 1992. Managing for the Future. Butterworth-Heinemann: Oxford.

Illustrations
Upload each figure as a separate file in either .tiff or .eps format, with the lead author's name, the figure number and the top of the figure indicated. Compound figures e.g. 1a, b, c should be uploaded as one figure. Tints are not acceptable. Lettering must be of a reasonable size that would still be clearly legible upon reduction, and consistent within each figure and set of figures. Where a key to symbols is required, please include this in the artwork itself, not in the figure legend. All illustrations must be supplied at the correct resolution:
• Black and white and colour photos - 300 dpi
• Graphs, drawings, etc - 800 dpi preferred; 600 dpi minimum
• Combinations of photos and drawings (black and white and colour) - 500 dpi

Tables should be part of the main document and should be placed after the references. If the table is created in excel the file should be uploaded separately.

Deadlines and Conference Fees
Conference deadlines: Online papers submission deadline         1 February 2009
Acceptance/rejection deadline                                                  18 March 2009
Early registration deadline                                                        01 May 2009
Registration deadline                                                                15 July 2009
ATMC 2009                                                                              6 - 9 September 2009
Conference fees:
Early registration deadline (up to 1 May 2009): € 350
Registration deadline (after 1 May 2009): € 435
PhD Student registration: € 270

Scientific Committee
Maria Alvarez, Bogazici University, Turkey
Magda Antonioli, Bocconi University, Italy
Rodolfo Baggio, University of Queensland, Australia
Adam Blake, Bournemouth University, United Kingdom
Dimitrios Buhalis, Bournemouth University, United Kingdom
Enrique Bigné, University of Valencia, Spain
Graham Brown, University of South Australia, Australia
Cihan Cobanoglu, University of Delaware, United States of America
Chris Cooper, Nottingham University, United Kingdom
Carlos Costa, University of Aviero, Portugal
Geoffrey Crouch, La Trobe University, Australia
Alain Decrop, University of Namur, Belgium
Larry Dwyer, University of New South Wales, Australia
John Ensor, Napier University, United Kingdom
Daniel R. Fesenmaier, Temple University, United States of America
John Fletcher, Bournemouth University, United Kingdom
Isabelle Frochot, Université de Savoie, France
Ulrike Gretzel, Texas A&M University, United States of America
Ernie Heath, University of Pretoria, South Africa
Leo Jago, Victoria University, Australia
Brian King, Victoria University, Australia
Bob McKercher, Hong Kong Polytechnic University, China
Eduardo Parra López, University de La Laguna, Spain
Mike Morgan, Bournemouth University, United Kingdom
Fevzi Okumus, University of Central Florida, United States of America
Arie Reichel, Ben Gurion University of the Negev, Israel
Mike Peters, Innsbruck University, Austria
Ashok Ranchhod, Southampton Solent University, United Kingdom
Peter Schofield, University of Salford, United Kingdom
John Swarbrooke, Cesar Ritz Colleges, Switzerland
David Telfer, Brock University, Canada
Cevat Tosun, Mustafa Kemal University, Turkey
Steve Wanhill, Bournemouth University, United Kingdom
Harry Timmermans, Eindhoven University of Technology, Netherlands

Confirmed Keynote Speakers
Kaye Chon, Hong Kong Polytechnic University, China SAR
Tim Coles, Exeter University, United Kingdom
Christine Ennew, Nottingham University, United Kingdom
Jean Marc Flambert, Sri Lanka Tourist Board, Sri Lanka
Simon Hudson, University of Calgary, Canada
Peter Keller, Former CEO, Swiss Tourist Board, Switzerland
Geoffrey Lipman, UN World Tourism Organization
Victor Middleton, Independent Consultant, United Kingdom
Luiz Moutinho, University of Glasgow, United Kingdom
Co-Chairs
Alan Fyall, Bournemouth University, United Kingdom
Luisa Andreu, University of Valencia, Spain
Juergen Gnoth, University of Otago, New Zealand
Metin Kozak, Mugla University, Turkey
Sonja Sibila Lebe, University of Maribor, Slovenia

Further Details:
If you are interested in participating in this conference please forward your expression of interest to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or fax ATMC2009 on 00 44 1202 965228.
Further information regarding the conference and a registration form can be found at: www.bournemouth.ac.uk/atmc2009