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18th Nordic Symposium in Tourism and Hospitality Research, Esbjerg, DK, 22.-25.10.2009 PDF Print E-mail
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Written by Joachim Willms [Managing Director]   
Tourism and Hospitality – the Nordic Ways
18th Nordic Symposium in Tourism and Hospitality Research – Esbjerg,
NEW DATES! 22.-25. October 2009

Let’s face it – the Nordic countries are not amongst the cheapest destinations in the world, nor do we have the best weather or the sunniest and sandiest beaches to offer. Still, tourists come in order to experience our countries, scenic landscapes, gastronomy and, especially, ’the locals’. Furthermore, we have an innovative tourism industry that offers ’products’ as diverse as ice hotels, New Nordic cooking, shopping, and Santa Claus, and an industry that continuously tries to improve the variety of experience-scapes encountered by visitors. Even more importantly, perhaps, all of the Nordic countries have rural areas, for whom the ability to offer sustainable tourism products and genuine hospitality is not just a matter of additional income. Rather, such offers are critical for development and innovation in these areas and hence, tourism and hospitality become critical in the quest to make these areas attractive for tourists, business, and residents.

At this 18th Nordic Symposium in Tourism and Hospitality Research, we will direct focus towards the uniqueness of Nordic tourism and hospitality. However, in order to do so, we hope to draw on best practices from both the Nordic countries and from other parts of the World – hence contributing to a better understanding of destinations and areas that have to be excellent at providing value-for-money experiences. Thus, our ambition is that the title of this year’s conference ’Tourism and Hospitality – The Nordic Ways’ inspires the participants to learn from each other, so that the conference will contribute to a better understanding of the strengths and opportunities of Nordic tourism and hospitality as well as of other destinations facing challenges equal to those that the Nordic countries face. RANGE OF ACTIVITIES (PROGRAMME)

* Ph.D. workshop at SDU Esbjerg Wednesday
21st and Thursday October 22nd 2009
(expected to count 5 ECTS points).

* Conference opening and reception:
Thursday October 22nd 2009, evening.

* Conference days at SDU Esbjerg campus:
Friday 23rd and Saturday October 24th.

* Excursions in and around the newly appointed National Park in the Danish
Wadden Sea area: Sunday October 25th.


The University of Southern Denmark (SDU) has around 17,000 students and more than 2,000 employees. The university offers teaching and research at 6 campuses situated on Funen, in the south of Jutland, and in Zealand.
The Centre for Tourism, Innovation and Culture was established in 2006 as an interdisciplinary research centre with focuses on tourism, innovation and culture. The vision is to be a national leading and an internationally recognised centre for research and development within tourism. The centre is located at Esbjerg Campus and consists of researchers from the Humanities and Social Sciences.
TIC contributes to programmes in international tourism and hospitality at
bachelor and master levels, and is a joint degree partner in the European Master in Tourism Management (EMTM).
We accomplish these objectives by taking part in national and international research, national competence development and training, and by working closely with tourism organisations and businesses.
Please visit our website at for further information on the symposium and news form the Centre.
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