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The Central and Eastern Europe Medical Tourism Summit, Zagreb, CR, 17./18.05.2010 PDF Print E-mail
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Written by Joachim Willms [Managing Director]   

GLOBAL ENGAGE Ltd.

The Central and Eastern Europe Medical Tourism & Healthcare Summit
17th and 18th May 2010, Aristos Hotel, Zagreb, Croatia


 Confirmed speakers include:

·         Maria Todd (USA) - President, The Council on the Global Integration of Healthcare

·         Zahid Hamed (UK) - Chief Executive, Euromedical Tours

·         Tim Hagan (UK) - Medical Protection Society

·         Dilek Uzer (Albania) – Director, Eye Hospital, American Hospital and owner of BYZ Alliance

·         Steve Green (UK) - Senior Director, Trent Accreditation Scheme

·         Rudy Rupak (USA) - President and CEO of Planet Hospital

·         Leila Wilcox (UK) - Founder of Angelis Insurance

·         Petra Wiedmann (Germany) - Managing Director PW Consulting International

·         Olesya Bilyk (Ukraine) - Head of Rikota Medical Tourism Project

They will be addressing both Regional and Global issues faced by any organisation associated with Medical Tourism or Health Travel whether new to the industry or looking to increase exposure and, importantly, patient numbers and revenue.  In addition, there will be a separate, one-day stream focused specifically on issues in the Dental sector.


Some of the topics being covered are:

  • Understanding Medical Tourism - the Regional and Global marketplace
  • Effectively forging strategic relationships
  • The role of insurance in Medical Tourism
  • Healthcare accreditation and certification
  • What does the medical tourist expect from regional providers?
  • Patient rights & Regulatory Issues
  • Marketing regional Medical Tourism in the current World financial downturn
  • The Regional Medical Tourism model and how it is different to other countries
  • Website and e-marketing
  • What are the main drivers for patient travel?
  • Providing a total service to patients
  • Patient travel numbers - The real truth! Where are they coming from and where are they going to?
  • How the region can position itself favourably against established destinations such as Asia
  • Linking and partnering with Medical Tourism facilitators and agents

Dental Medical Tourism Stream

  • Global trends in dental medical tourism
  • Getting started - Marketing your Dental practice internationally and meeting patient requirements
  • Case study: How a leading dental practice began attracting overseas patients - meeting the problems and challenges
  • Developing a package for your dental patients - what does the patient expect?
  • Accreditation for dentists - there are many accreditation organisations. Who should you look to and what are the process, costs and benefits
  • Insurance for dental medical tourists - how is it being improved?
  • Asian countries have been particularly successful in developing dental medical tourism.  What can we learn from this and how is it possible to compete?

For the full agenda, please visit http://www.globalengage.co.uk/croatia_programme.html

To register or for more information, please contact me on This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call +44 (0) 1865 811188 or +44 (0) 7949 401129.


Conference Agenda

Monday 17th May - Day 1


8.00-9.00 Registration

9.00-9.15 Welcome address and Chairman’s opening remarks

9.15-9.45 Key note address: Developing a Global Healthcare Network

Maria Todd (USA) - President, The Council on the Global Integration of Healthcare

9.45-10.15 Effectively forging strategic relationships-the key driver of competitive advantage and success for health and medical tourism

Speaker to be announced

10.15-10.45 Fundamentals of Medical Tourism in Central and Eastern Europe

        • What is the regions niche in Medical Tourism

        • America is not the holy grail of Medical Tourism

        • How to promote your medical facility internationally

Speaker to be announced

10.45-11.15 Refreshments served in the main exhibition area

11.15-11.45 Preparing for Cross Border Healthcare

        • Understanding the motive forces and patient mobility

        • The European advantage and its implications

        • Patient-Service Provider Communication; bridging the void

        • Building a successful Intra-Europe Healthcare Provisioning model

        • Making regulation work for us

Zahid Hamid (UK) - Chief Executive, Euromedical Tours

11.45-12.15 Risk management in Medical Tourism

Tim Hegan (UK) - Medical Protection Society (tbc)

12.15-1.00 Establishment of the American Eye Centre in Albania

  • Challenges and achievements of the Eye Centre of the American Hospital in Albania

The BYZ Alliance - Turkey

  • Who are we?

  • What is important for the medical tourist?

  • Is cost the main driver for our success?

  • Medical Tourism and Cross Border Healthcare

  • What defines the medical tourism facilitator?

Dilek Uzer (Albania) - Director Eye Hospital, American Hospital in Albania and owner of BYZ Alliance (Turkey)


Conference agenda (Day 1 - Afternoon session)

1.00-2.00 Lunch served in the exhibition area

2.00-2.30 Patient’s rights. If something goes wrong who is responsible - the hospital/clinic/dentist or the medical tourism company?

Speaker to be announced

2.30-3.00 What are the main drivers for patient travel?

Quality – Cost – Cultural Perception – Accessibility

Speaker to be announced

3.00-3.30 Afternoon refreshments served in the exhibition area

3.30-4.00 Healthcare accreditation and certification and its importance to the patient and the provider

Steve Green (UK) - Senior Director, Trent Accreditation Scheme

4.00-4.30 Providing a total service to patients. Why do so many hospitals/clinics fail to partner with accommodation providers and aftercare facilities?

Speaker to be announced

4.30-7.00 At leisure or Cultural tour of Zagreb or local medical facilities (optional)

7.00-7.30 At leisure

7.30-8.15 Drinks reception

8.15-10.00 Gala Dinner


Sponsorship and Exhibition Packages

Gold Sponsor and Gala Dinner Sponsor

  • Attendance for four people

  • 2 nights’ accommodation for each person

  • Inclusive of all meals (breakfast, lunches and Gala Dinner on the first evening)

  • 30-minute conference presentation on a topic of your choice

  • 10-minute welcoming speech at the Gala Dinner

  • 4m x 2m Exhibition space with table, chairs and power point

  • Company name and logo on the front cover of the conference programme handed to all delegates on arrival with acknowledgement as the Gold and Gala Dinner Sponsor

  • Full page advertisement in the conference brochure

  • Full page company profile in the conference brochure

  • Company name and logo on the holding slide of all conference sessions

  • Acknowledgement as Gold Sponsor on the event website

  • Your name and company logo on the Gala Dinner menu placed on all tables

Cost: £15,000 (approx €16,460/$24,520)


Silver Sponsor and Lunch Sponsor

  • Attendance for three people

  • 2 nights’ accommodation for each person

  • Inclusive of all meals (breakfast, lunches and Gala Dinner on the first evening)

  • 30-minute conference presentation on a topic of your choice

  • 10-minute welcoming speech at the lunch

  • 4m x 2m dedicated Exhibition space with table chairs, and power point

  • Company name and logo on the front cover of the conference programme handed to all delegates on arrival with acknowledgement as a Silver Sponsor

  • Full page advertisement in the conference brochure

  • Full page company profile in the conference brochure

  • Acknowledgement as Silver Sponsor on the event website

Cost: £8,000 (approx €8,775/$13,075


Bronze Sponsor and Drinks Reception Sponsor

  • Attendance for two people

  • 2 nights’ accommodation for each person

  • Inclusive of all meals (breakfast, lunches and Gala Dinner on the first evening)

  • 10-minute welcoming speech at the drinks reception

  • 4m x 2m dedicated exhibition space with table chairs, and power point

  • Company name and logo on the front cover of the conference programme handed to all delegates on arrival with acknowledgement as the Bronze Sponsor

  • Half page advertisement in the conference brochure

  • Half page company profile in the conference brochure

  • Acknowledgement as Bronze Sponsor on the event website

Cost: £6,000 (approx €6,560/$9,800)


Conference Bag Sponsor

  • Attendance for two people

  • 2 nights’ accommodation

  • Inclusive of all meals (breakfasts, lunches and gala dinner on the first evening )

  • Your company name and logo printed onto a conference bag (in up to three colours) handed out to all delegates when registering. The bag will be used throughout the conference and will contain the conference brochure, pad, agenda and could also be used for a promotional CD

  • 3m x 2m dedicated exhibition space with table, chairs and power point

  • Half page company advertisement in the conference brochure

  • Half page company profile in the conference brochure

  • Attendance at the drinks reception on the first evening

Cost: £5,000 (approx €5,485/$8,170)


Exhibition Stand

  • Attendance for two people

  • 3m x 2m dedicated exhibition space with table, chairs and power point

  • Half-page advertisement or company profile in the conference brochure handed to all delegates on arrival

  • Literature distribution at the conference or CD Rom in the conference bag

  • Access to all conference presentations

  • Logo and hyperlink on the event website

Cost: £1,750 (approx. €1,920/$2,860)

To book or discuss these options in more detail, please contact Scott Taylor, Sales and Events Director, on +44 (0) 1865 811 188, mobile +44 (0) 7949 401 129 or by email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 
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