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10th International Circle Conference, Viana do Castelo, P, 03.-06.04.2013 PDF Print E-mail
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Written by Joachim Willms [Managing Director]   

10th International Circle Conference

3rd - 6th April 2013, Viana do Castelo, Portugal

The 10th (annual) International CIRCLE Conference for Consumer Behaviour and Retailing Research is hosted by the Polytechnic Institute of Viana do Castelo, Portugal, a relatively new higher education institution that has developed rapidly over the last twenty years to become a major provider of higher education in peripheral northern Portugal.

The Centre engages in interdisciplinary research and consultancy projects in order to explore and examine consumer behaviour in local, regional, national or international contexts for a range of service industries including culture, events, finance, hospitality, leisure, marketing, retailing and tourism. All research activities/projects/conference proceedings are disseminated with the dual purpose of assisting managers and practitioners who work in the industry to gain a wider perspective of issues, strategies, and ideas advancing business worldwide as well as fuelling further academic study and debate in this important emerging research area.

The objective of the 10th International Conference for Consumer Behaviour, Tourism and Retailing Research Conference is twofold. First is to provide an international environment for different academic/professional approaches and discussions on the comparative advantage or “added value” theory/practice in an increasingly globalised contemporary society, and to which extent they are effective.

Secondly, to provide the opportunity for young scholars, practitioners and Master/PhD students to connect on a local-to-global context and have their work validated and benchmarked within the benevolent academic and professional community of colleagues from different international contexts. The young scholars, studying for their Master or PhD are invited also to their symposium and to meet with their supervisory team.

All accepted papers will be published in Access Press Journals.

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Call for Papers

  • Topics & Tracks

    As the focus of the Conference is intended to foster interdisciplinary work, we seek research from various academic disciplines and approaches of contemporary political, economic, social and technological environment for international business practice(s) and their target market(s) with special emphasis on culture, management, retailing, hospitality, tourism and events. Empirical and theoretical papers are equally welcome. The subject range is broad. We invite papers, including but not limited to the following topics:

    • Marketing
    • Quality Assurance, Management and Economics Issues
    • Retailing Strategy
    • Tourism, Hospitality and Events
    • Accounting and Finance
    • Consumer Behaviour
    • Culture and Consumption Innovation
    • Fashion
    • Technology and innovation


    Track Conveners*

    Fashion, Marketing & Retailing Strategy

     Claudio Vignali, Circle International and Vitez University

    Tourism, Hospitality, Events & Leisure

     Razaq Raj, Leeds Metropolitan University, UK, CIRCLE member

    Consumer Behaviour

     Vitor Ambrosio, ESHTE, Portugal, CIRCLE member

    Quality Assurance, Management and Economics Issues

     Tahir Rashid, University of Salford, UK, CIRCLE member

    Accounting and Finance

     Bernd Britzelmaier, Hochschule CIRCLE member

    Culture and Consumption Innovation

     Antonio Feraco, Nanyang University, Singapore, CIRCLE member

    Technology and Innovation

     Gianpaolo Vignali, Manchester  University, UK, CIRCLE member

    *Other tracks will open if abstracts received warrant it.


    Please send an abstract of no more than 200 words by 15th December 2012 to  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

    All abstracts and final papers should be submitted in English, checked for correct grammar and spelling and e-mailed to  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  in Microsoft Word  format.

    Abstracts should clearly state the purpose, results and conclusions of the work to be described in the final paper. Key words (3-5) should be enclosed to abstract. Please, provide full names, affiliations and up-to-date contact details (postal address, university/business address, e-mail, and telephone and fax numbers).

    Abstracts and final papers should be in Arial font, size 12. All images need to be provided as 300dpi.

    For a detailed style guide please refer to:

    Both abstracts and final papers will be double blind reviewed. Authors will receive abstract acceptance notice by 15th January 2013 – at the latest. Full papers should be submitted by 15th February 2013. Author registration is due to 1st of March 2013.

    All accepted papers will be published in Access Press Journals (details to be given at the conference.)

    Presentation Instructions

    English is the official language of the 10th International Circle Conference.
    Presentation should last approximately 15-20 minutes. After the last presentation of each workshop, the remaining time will be used for questions/discussion. Presentations will need to be in PowerPoint format, and can be forwarded in advance to the organizing team at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .
    Please remember to bring your presentation with you on a memory stick when you arrive.

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Programme & Keynotes

  • Important Dates

    Please submit an abstract of no more than 200 words by 15th December 2012 to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

    Authors will receive abstract acceptance notice by 15th January 2013 – at the latest.

    Full papers should be submitted by 15th February 2013.

    Author Registration and payment is due to 1st March 2013.


    Keynote Speakers

    Keynote speaker on Wednesday, 3rd of April

    Praveen Gupta is a Director of Center for Innovation Science and Applications at IIT School of Applied Technology. He has also taught Innovations for Engineers course at University of Illinois, Chicago. His innovation curriculum is taught at multiple institutions in the U.S. and Mexico. Praveen is President of Accelper Consulting for providing assistance in sustaining profitable growth to corporations. Praveen has authored many books including Business Innovation in the 21st Century, The Innovation Solution, Six Sigma Business Scorecard, Service Scorecard, Stat Free Six Sigma, and the Six Sigma Performance Handbook. He is the founding Editor of the International Journal of Innovation Science, Chair of Business Innovation Conference, and lead developer of the Business Innovation certification program offered in collaboration with Illinois Institute of Technology.


    Keynote speaker on Wednesday, 3rd of April

    Greg Richards is Professor of Leisure Studies at Tilburg University in the Netherlands. He has recently been a member of the Palmer/Rae team evaluating the impact of the European Cities of Culture for the European Commission, a contributor to the European Travel Commission study of City Tourism and Culture and an adviser on the development of national cultural tourism policy in Austria. He is also directing the ongoing ATLAS Cultural Tourism Research, gathering data on cultural tourism consumption in 20 countries. Recent projects include an assessment of a major event to celebrate the 500th anniversary of the birth of the painter Hieronymus Bosch, the evaluations of the European Capitals of Culture in Luxemburg (2007) and Sibiu (2007) as well as advising on the final report for the Cultural Capital in Stavanger (2008).


    Keynote speaker on Thursday, 4th of April

    Alan Clarke is Associate Professor at the Faculty of Economics of the University of Pannonia, in Hungary. He arrived in Hungary in 2005 after a career in UK Higher Education – working at the Open University programmes by distance learning. He has undertaken research and consultancy projects for the public and private sectors in leisure and tourism in Europe, the Caribbean, India and Asia, and has contributed to three major European projects. Alan has successfully supervised 25 PhD students and 4 MPhil students. He has published over 50 articles and his most recent book on International Hospitality Management (with Wei Chen) is still proving popular. Alan’s current research interests focus on governance, policy and development issues, especially in the areas of culture and sports..


    Keynote speaker on Friday, 5th of April

    Sofia Almeida is the Marketing and Sales Director at ARTEH® – Hotels & Resorts,   a World renowned and sought after Soft Brand Hotel Chain, dedicated to Marketing, Promotion and e-Distribution. Distinguished by the richness of their History, the beauty of their Surroundings, the character of their Architecture, the style of their Decor, the comfort of their Rooms or the care for their Guests, the ARTEH® – Hotels and Resorts are a Must in the Hospitality Industry. Sofia is currently a candidate for a PhD at the University of Lisbon. She has also conducted training for various companies related to the Hospitality sector and represented ARTEH-Hotels & Resorts at various seminars and forums in the Hospitality sector.


    Conference Programme

    Wednesday, 3rd of April 2013

    14.00-16:00                Registration

    16:00-16:45                Welcome session

    16:45-18:00                Plenary session

    Keynote speaker: Praveen Gupta, IIT School of Applied Technology, Illinois Institute of Technology (USA)

    Keynote speaker: Greg Richards, University of Tilburg (The Netherlands)

    Keynote Launch of the Virtual College, University of Vitez, Prof Claudio Vignali and Prof Nikola Grabovac, Rector of the University of Vitez

    18:15-19:30                 Parallel sessions 1

    19h30-21:30               Taste the local culture. Local producers bring their products for us to taste—from delicious food specialties and the uniqueness of the vinho verde to showcooking. An experience you do not want to miss!

    (No dinner has been organised for tonight, there are a wide selection of restaurants in Viana do Castelo. Please ask the organizing team if you would like any information. However, you may not be hungry after tasting the local culture!)

    21:30                               CIRCLE Management Meeting (Committee members only)

    CIRCLE Board Meeting (Board members only)


    Thursday, 4th of April 2013

    9:00-10:30                  Parallel sessions II

    10:30-11:00                Local culture break. The tasting continues.

    11:00-13:00                Parallel sessions III

    13:00-14:00                Buffet lunch. Bacalhau is Portugal´s favourite food. The Portuguese say there are 1001 ways of cooking bacalhau. Today, it will also be your favourite!

    14:00-14:30                Plenary session

    Keynote speaker:  Alan Clarke, University of Pannonia, Hungary

    14:45-16:30                Parallel sessions IV

    16:30-18:30                Walking tour of Viana do Castelo

    20:00-22:00               Dinner (Grilled Extravaganza and live entertainment!)


    Friday, 5th of April 2013

    Come early and visit one of the biggest outdoor markets in the country. The tradition is centuries old. The market is just outside the castle walls and adjacent to the fishing dock.

    9:00-10:30                  Parallel sessions V

    10:30-11:00                Local culture break. The tasting continues.

    11:15-11:45                  Plenary session

    Keynote speaker:  Sofia Almeida, Marketing Director, ARTEH – Hotels and Resorts

    12:00-13:00                Round Robin plenary session and conference feedback

    13:00-14:00                Buffet lunch. Another Portuguese traditional dish.

    14:15-19:00                 Trip to Porto Wine Cellars

    21:00-23:00                Conference Dinnerwith cultural entertainment and other surprises. Remember….. it is CIRCLE´s 10th Anniversary.


    Saturday, 6th of April 2013

    8:00-18:00                  Trip to Santiago de Compostela in Galícia, Spain (meals not included)

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