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GWTTRA Annual Conference, Berkeley, USA, 20.04.-12.04.2012 PDF Print E-mail
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Written by Joachim Willms [Managing Director]   

GWTTRA

Greater Western Travel an Tourism Research Association

ANNUAL CONFERENCE

BERKELEY, CALIFORNIA, USA, APRIL 10 - 12, 2013


We are pleased to announce the Greater Western Travel and Tourism Research Association (GWTTRA) conference that will be held in Berkeley, California between April 10 – 12, 2013.

IMPORTANT DATES:

Abstract Submission:  January 25, 2013

Extended abstract or full paper submission:  March 10, 2013

Workshop proposal should be sent to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it


The main theme of this year’s GWTTRA conference will be "The Future of Travel". While the 2012 conference looked at upcoming important technologies to the traveling public in all sectors of the industry, the 2013 program will take an in-depth look at the changing consumer and how their needs will drive new technologies as opposed to the technology changing the consumer.

This conference will provide a unique forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge state-of-the-art research on technology and tourism.

Expressions of interest and abstracts of up to 500 words should be submitted through https://www.easychair.org/conferences/?conf=gwttra2013.  All submissions will be subject to a double-blind review.


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We invite submissions that will cover many aspects within the spectrum of travel and tourism, including but not limited to:

  • Impact of technology on travel and tourism.
  • Technology and tourist behavior
  • Cultural differences in technology utilization
  • Customer relationship management (CRM)
  • Knowledge management
  • Data and security management
  • Impact of technology on customer satisfaction
  • Virtual communities
  • Virtual marketing strategies
  • Website design and management
  • Social media
  • Attitudes and predictions about social media by travel marketers and consumers
  • The role of social media and social networks in sales and marketing
  • E-word of mouth
  • Social networking sites and travel and tourism
  • Impact of consumer generated media on travel decision making process
  • Online Blogs and Web 2.0
  • Social dynamics of communication on the Internet
  • Impact of virtual webspaces (i.e. Second Life) on travel and tourism
  • Legal implication of consumer generated media content for hospitality organizations
  • Technology and travel and tourism management and marketing
  • Travel and tourism information systems
  • Impact of technology on travel and tourism operations.
  • International issues and cross-cultural research
  • Impact of technology on distribution systems and distribution strategies
  • Technology and competitiveness
  • Electronic marketing and e-commerce
  • Technology and management
  • Technology and Human Resources

Expressions of interest and abstracts of up to 500 words should be submitted via https://www.easychair.org/conferences/?conf=gwttra2013. All submissions will be subject to a double-blind review.

All accepted papers will be published in the proceedings CD (at least one author needs to be registered to the conference by April 1, 2013). Selected papers will be published in a special of the Journal of Hospitality Marketing and Management.

 

THE VENUE

The conference will be hosted by the Greater Western Travel and Tourism Research Association in

Berkeley, California.

 

IMPORTANT DATES:

Abstract Submission:  January 25, 2013

Extended abstract or full paper submission:  March 1, 2013

Workshop proposal should be sent to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 

CONFERENCE CHAIR

Dogan Gursoy , Ph.D.            

Washington State University 

Taco Bell Distinguished Professor

Editor-in-Chief, Journal of Hospitality Marketing & Management

                       

Conference Coordinator: John Hope-Johnstone

For inquiries, please contact us at: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 

We look forward to receiving your proposals and to welcoming you at the Greater Western Travel and Tourism Research Association conference in Berkeley, California!

 

For more details on the conference visit us at http://www.gwttra.com/symposiums.htm

 ================================================================================================

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