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ITB 2017 - foc MOOC on Social Media in Tourism PDF Print E-mail
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Written by Joachim Willms [Managing Director]   

Free online course: Social Media in Tourism

Don’t just be a follower – Be an expert!

With its multi-session, free Massive Open Online Course (MOOC) on social media in tourism ITB Academy – together with Tourismuszukunft, the Institute for eTourism will be providing tourism professionals with the latest information and updating their social media knowledge.

Participants learn fundamental information about the Internet and social media and receive an overview of the different platforms and important tips about proper social media conduct. Storytelling, social commerce and potential legal obstacles will also be addressed. The modules are in English and contain interesting lecture videos, informative study documents and inspiring best practice examples.

Your benefits

  • Improve your online marketing skills: Free, up to date knowledge on social media with a focus on the travel industry
  • Study wherever and whenever you have the time: The course can be taken via mobile devices and at any time of the day (until 1 April 2016)
  • Be ahead of your colleagues: Regular updates and inspiring Best Practice Examples on Social Media in tourism industry
  • Get ROI: Learn how to use Social Media efficiently and target-oriented to get your company more attention
  • Bring your professional qualification to the next level: Obtain an official ITB Berlin ELearning certificate (89 EUR, students 49 EUR + VAT)

Online Course Content: Social Media in Tourism

The educational objectives consist of different components of the most relevant social media issues. People who complete the course should be able to understand developments in social media as well as determine how to make the best of them. The modules contain all the information required in order to be able to handle social media capably and professionally.

The course can be taken in the space of time from the 1 October 2015 – 1 April 2016. There are 8 modules, participants should plan to spend three to five hours of study time per module – the length of each individual module varies. Throughout the duration of the MOOC, participants can successfully complete each module at their own pace.

Participants don’t require any preliminary knowledge, since the modules build upon one another sequentially. Beginners can develop their knowledge from the ground up, whereas advanced learners can refresh their skills and update their knowledge with the latest developments from the world of social media.

In order to receive certification, participants are required to pass progress tests after each module as well as a final examination.

ITB MOOC Social Media in Tourism Certificate

Official Certificate for Online Course: Social Media in Tourism

Registration for the course and participation is free of any charge; a fee of 89 EUR (students 49 EUR) plus VAT is required for certification!

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