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CA: British Columbia - 2010 Tourism Strategy |
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Written by Prof. Dr. Joachim Willms [Managing Director]
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British Columbia, Canada:
SPIRIT OF 2010 TOURISM STRATEGY
On May 3, 2004, the British Columbia government released the Spirit of 2010 Tourism Strategy. The strategy provides a framework for government and the tourism industry to collaborate on tourism growth throughout the province and to maximize the opportunities created by the 2010 Olympic and Paralympic Winter Games.
The objectives of the strategy are to:
> Increase the numbers of visitors, particularly visitors with high spending ability;
> Increase private sector tourism investment;
> Increase use of existing tourism resources; and
> Leverage Olympic opportunities.
2010 OLYMPIC AND PARALYMPIC WINTER GAMES
The Province has committed more than $600 million to make the 2010 Olympic and Paralympic Winter Games a success. Doubling Tourism BC’s marketing budget provides funding to implement a 2010 Winter Games marketing strategy leading up to 2010. In addition, the $20-million Olympic/Paralympic Live Sites program is accessible to communities that wish to construct or upgrade facilities that leave a lasting Olympic legacy. The 2010 Commerce Centre allows businesses access to an estimated $4 billion in economic and procurement opportunities generated by the 2010 Winter Games.
2010 LegaciesNow’s ArtsNow program will provide $12 million to community organizations to showcase B.C.’s cultural diversity. The Hosting BC program is investing $225,000 in 12 communities to assist them in hosting 17 major sporting events in 2005.
To view the whole document click HERE!
Tourism British Columbia
Tourism British Columbia, a Crown
Corporation established in 1997, is the responsibility of the Ministry of
Tourism, Sport and the Arts and operates under the direction of an
industry-led Board of Directors. Tourism BC has the responsibility for marketing the Super Natural British
Columbia® brand to the world and is recognized throughout the world as a
marketing success story. Tourism BC
works cooperatively with industry partners to promote the development and growth
of British Columbia's tourism industry and ensure its long-term success.
The Ministry of Tourism, Sport and the Arts is the key driver for expanding
the tourism industry in British Columbia over the next ten years and beyond
through the implementation of the
Tourism Action Plan
(505 KB)
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TF: Tourism Strategies 
