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FIN: Lapland Tourism Strategy 2003 - 2006 PDF Print E-mail
Written by Prof. Dr. Joachim Willms [Managing Director]   
Lapland Tourism Strategy 2003 - 2006

"The development of tourism in Lapland is an ongoing process, in which the action is based on policies that are jointly agreed upon and regularly revised. Lapland Tourism Strategy 2003-2006, which originated as a result of extensive co-operation, steers the development of tourism in the province by defining the starting points and focal point areas of the development. The detailed
planning and execution of development will be carried out on the levels of region, tourist centres and enterprises. With the help of the strategy, financing will be directed towards the most important entities of issues in order to cause development measures that have strong enough lever effect.

Furthermore, the strategy is used to secure the total view of tourism development and to fit the action on provincial level in the policies that concern the whole country. According to the outlining done in strategic work, Lapland Tourism Strategy shows, with focal point areas, the direction that is the aim of the development of investments and operation environment. Strategy does not include operative action but for the part of most important entities of issues, financing and execution will be specified in the programme contract of tourism. This concerns, for instance, the total marketing of the provincial level as well as investing in the action of organisations on the regional level. In Lapland, tourism is closely connected with the whole of regional development and other industries. In the new strategy, tourist industry is approached from a wide perspective. Acknowledging the factors outside the daily business routines is necessary in order to secure the preconditions of development in the long run. In that case, along with product development and marketing, for instance, issues connected with basic infrastructure and security that tourism needs are taken into account." (The Lapland Tourism Strategy Paper)
 
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