Asia is becoming more importante for hospitality industry players worldwide. These days even the major hotel brands consider Asia as a big market. According to Andrew Cosslett, chief executive of InterContinental Hotels Group, the world's largest hotelier which also operates Holiday Inn and Crowne Plaza hotels, InterContinental is the top hotel company in China as well as in Japan. Mr. Cosslett claims that: "They want to be, and will be, the dominant economic force on this planet for the next 50 years" Read more at:http://www.tourism-review.com/top_weekly_full.php?id=182.