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How to market climate friendly behaviours PDF Print E-mail
This report examines what impact media coverage and communication on climate change has on the publics behaviour. It examines how climate change is being communicated and discussed in the UK, how it might be connecting or failing to connect with mass audiences, and how it could be made more effective. The authors argue that many of the existing approaches to climate change communications are unproductive and that this calls for more subtle techniques of engagement rather than producing numerous messages based on rational
Read more at: http://www.eldis.org/cf/search/disp/DocDisplay.cfm?Doc=DOC23737&resource=f1climate.
 
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