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'Future Traveller Tribes 2020' Report PDF Print E-mail
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Written by Joachim Willms [Managing Director]   
The "Future Traveller Tribes 2020" report developed by the Henley Centre HeadlightVision, a futures consultancy, has been published by Amadeus, the European CRS and Travel-IT company, recently. "The objective of the report", Amadeus says, "is to stimulate discussion within the industry about the types of services and approaches that carriers need to take now and in the future to deliver on the needs of future travellers and secure profitability".
"This report is an attempt to understand how demographic, geographic and political trends might shape travellers of the future. It is intended to stimulate debate about what the future holds for the travel industry and where opportunities might lie. Forecasting experts were employed to identify and segment groups – or tribes – of traveller; four groups in particular were singled out for further analysis. Experts from the airline industry kindly devoted their time and considerable intelligence to help us tease out the practical implications of these emerging types of traveller.", explains Frédéric Spagnou,
Vice-President of Amadeus Airline Business Group.

A short Introduction to the report.
Since the 1980ies both the number and variety of people who travel has risen significantly. But since the first years of the 21st century the social, political and economic conditions for travels have changed dramatically and the pciture of the travelling world is more colourfull than ever. The 'Future Traveller Tribes 2020' report introduces four traveller groups - or tribes, as the report calls them - "which social, economic and demographic trends indicate will increase in importance significantly over the next 15 years. These tribes do not represent a complete map of future travellers; they have been chosen because their distinct needs highlight opportunities and issues that will be presented to travel providers. Communication technologies, distribution systems, sensing and identification technologies continue to advance. Harnessed well, they will enable travel providers to deliver a more efficient, seamless and engaging experience at all stages of customers’ journeys, at booking, check-in, in-flight and baggage collection. In some cases, the future is already here. Much of the technology in this report already exists, although it is not necessarily yet used as described. Similarly, people fitting the description of these four tribes are already travelling. However, they are worthy of consideration because our research indicates that these tribes will have grown significantly by 2020, and because services that fulfil their needs may be applied to improve the travel experience for everyone."

Download this report from the Amadeus-website
 
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