It was back in 1970 that H Peter Gray proposed the
terms 'sunlust tourism' and 'wanderlust tourism'. Since then, academia
has made great strides in researching the latter, arguably at the
expense of researching the former. Package tourism still makes up
nearly half the tourism business transacted and yet we know relatively
little, compared to niche areas of the market, about it. The ATLAS Mass
Tourism Special Interest Group (SIG) was founded to help redress this
balance by encouraging research into tour operators, travel agents,
airlines, the mass tourist and the impacts of mass tourism.
For this, the first seminar organised by the SIG, a
wide variety of papers are called for. Topics might include, but are
not restricted to:
- The changing nature of the package tour
- The changing form of mass tourism
- The redefining role of the tour operator
- The relationship between destinations and mass tour operators
- The purchasing behaviour of the mass tourist (pre-holiday purchases / souvenirs)
- The mass tourist, crime and deviancy
- The decline of the travel agent?
- New purchasing patterns and the internet
- The 'no frills' airlines and tourism
- The history of mass tourism
- International strategic alliances in the travel industry
John Swarbrooke, who is acting Head of Sheffield
Hallam's Centre for International Tourism Research and has a wealth of
travel industry experience, has kindly agreed to give the keynote
address.
Please send abstracts (maximum 300 words) to John Beech (Chair of the ATLAS Mass Tourism SIG) at
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by 15th March 2007.
'Work in hand' will be considered, as will proposals
for research agendas. An underlying theme of the seminar is the
development of international research networks. This is not a
full-blown Conference with Proceedings - it's a Discussion Workshop
& Networking Event!
Monday 14th May 2007
| 09.00 - 09.30 |
Registration |
| 09.30 - 09.45 |
Welcome by Vice Chancellor or one of the Deans |
| 09.45 - 10.30 |
Keynote by John Swarbrooke |
| 10.30 - 13.00 |
Parallel paper sessions (short coffee break included) |
| 13.00 - 14.00 |
Lunches |
| 14.00 - 16.15 |
Parallel paper sessions |
| 16.15 - 16.30 |
Coffee |
| 16.30 - 17.15 |
Plenary session |
| 17.15 - 17.30 |
Summarising and concluding remarks |
Tuesday 15th May 2007
- optional visit to Thomas Cook Archives at Kettering (still subject to their agreement and probably restricted in numbers) or
- optional
tour to Shakespeare's Stratford on Avon (easily arranged with no limit
on numbers; probably only of interest to non-UK attendees)
Both at additional cost and to be pre-booked direct with Coventry.
| ATLAS members: |
€ 100 |
| Non ATLAS members: |
€ 150 |
| |
| This includes lunch and refreshments. |
After registration and confirmation of this by the
ATLAS secretariat, delegates are obliged to pay the conference fee. If
written cancellation is received before April 14th 2007, a refund of
all meeting fees will be made, minus an administration fee of €
25. No refund will be possible after April 14th 2007, but substitute
delegates can be nominated.
The event will take place at Futures Institute,
Coventry University Technology Park, Cheetah Road, Coventry, CV1 2TL
(adequate parking will be available - free of charge). Please follow
link below for location and directions:
http://www.coventry.ac.uk/cutp/contact/location, then click on location map (pdf) and Futures Institute is located on area D (at bottom of map)
Information will follow soon.
- ATLAS - secretariat and organiser
 - The
Association for Tourism and Leisure Education (ATLAS) was established
in 1991 to develop transnational educational initiatives in tourism and
leisure. ATLAS was designated a "European Thematic Network" for the
tourism and leisure subject areas by the European Commission in 1996.
ATLAS provides a forum to promote staff and student exchange,
transnational research and to facilitate curriculum and professional
development. ATLAS currently has almost 300 member institutions in 66
countries. ATLAS has active chapters in Europe, Asia-Pacific and
Africa, and a new chapter ATLAS Americas is being developed at the
moment. The ATLAS homepage can be visited via www.atlas-euro.org.
- Futures Institute, Coventry University
 - Information will follow soon.
- Contact
- If you have any questions regarding registration, please contact the
following email address
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- Registration
- Submit this form to register for the conference
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